DISNEY+
FIVE SECONDS OF MAGICWe gave the new Disney+ brand mnemonic the attention it deserved—turning a fleeting sound into something fans could see, hold, and collect.
By creating the world’s first five-second record, pressed on a two-inch vinyl, we transformed an overlooked sonic signature into a tangible work of art with lasting cultural weight. Released on Record Store Day 2024, it turned a moment of sound into a sought-after collector’s item—celebrated by Disney fans and music fans alike.
By creating the world’s first five-second record, pressed on a two-inch vinyl, we transformed an overlooked sonic signature into a tangible work of art with lasting cultural weight. Released on Record Store Day 2024, it turned a moment of sound into a sought-after collector’s item—celebrated by Disney fans and music fans alike.
THE RELEASE
The two-inch vinyl record was fully playable and came complete with liner notes, a magnifying glass to read the liner notes, and a tiny poster autographed by the composer, Ludwig Göransson.We partnered with Record Store Day and sent hundreds of records to participating stores. But don’t worry, if you missed it, they still pop up on the record-collecting site, Discogs, from time to time.
MATTHEW NALL
917-587-0077 AUSTIN, TEXAS
917-587-0077 AUSTIN, TEXAS