PABST BLUE RIBBON
IN-HOME ADVERTISING
During Pandemic Times, outdoor advertising went unseen. So we
went inside instead with In Home Advertising: an entirely new method of
advertising that paid people to turn their common household goods and
spaces into our media space.
HOW DID IT WORK?
Participants chose from a variety of ads for household “media.” From branded carpets that functioned as ads for the “media” space of a floor to fish tank billboards, mayonnaise jar wild postings, shower curtain ads, sleep mask ads, toothbrush ads, and a vast assortment of others - we created ads for every nook and cranny or “media” of the home. Then, participants put the ads up in their correct “media” space,
posted proof and tagged us on Instagram and got paid.
BUT DID IT ACTUALLY WORK?
Our store was open for 4 days, and each day, we “sold” out of our merchandise in less than 2 minutes. The idea struck gold in culture too, generating more than...
500,000,000
Earned Impressions
+
+
$5,000,000
In Media Earned
with a $40,000 budget
with a $40,000 budget
2x D&AD Pencils!!! Ad Age Campaign of the Year!!! Addy Best in Show!!
MATTHEW NALL
917-587-0077 AUSTIN, TEXAS
917-587-0077 AUSTIN, TEXAS